The Public Relations Division at Rotary
One of the first tools that can help you get started is the Effective Public
Relations section of the RI web site
On this site you will find the most up-to-date materials to download such as
sample press releases and registration for Rotary’s PR Tips.
Rotary PR Tips
Rotary PR Tips is a resource for clubs and districts seeking ways to share
Rotary with their community. Connecting Rotary to outside news trends is a good
way to promote Rotary’s relevance. The e-newsletter comes out twice monthly and
offers innovative ideas for clubs and districts.
Subscribe and receive PR Tips regularly by e-mail
or check out the most recent edition at the Effective Public Relations Web site.
Public Relations Resource Group
The resource group consists of Rotary leaders with PR knowledge and experience.
PIRG members can train and assist clubs and districts to tell Rotary success
stories and act as a liaison between Rotary’s PR department and Rotary members.
Look in your Official Directory on page 0-26 for the coordinator assigned to
Effective Public Relations: A Guide for Rotary Clubs (EPR
A PR “how-to” is a great way to get started. The EPR Guide is a basic handbook
of tips and guidelines to help promote club activities and familiarize oneself
with PR tools of the trade. US$3 (order item only, available in EN, SP, PO, FR)
Five Easy Steps: A Guide to Public Image Projects (604-EN)
The folder offers tips and techniques on creating Rotary awareness in your
community through billboards, print, radio and television media. 2005 Free (EN,
FR, JA, KO, PO, SP)
Humanity in Motion
Rotary International has created a Global Public Image Campaign to increase
public awareness of Rotary and establish a better understanding of what Rotary
accomplishes to improve communities worldwide. Increased awareness will serve to
both interest potential Rotary members to find out more about joining Rotary and
inspire and encourage existing members.
The core of the campaign includes PR tools on a CD-Rom
consisting of print, broadcast and internet elements. Rotary clubs and districts
are encouraged to pursue local media contacts to obtain gratis or low-cost
To further assist in the campaign, Rotary has also created PR
materials for clubs and districts to help share the Rotary story to their
communities, local media and other organizations in their area. The following
items are all available by clicking on the links that follow or by ordering them
directly through the RI Catalog at (847) 866-4600.
Rotary: Humanity In Motion II (609-EN)
This CD-Rom and DVD focus on promoting peace through Rotary’s educational
programs and consist of print, broadcast, Internet and outdoor elements.
Available for download at
www.rotary.org/humanity. Free (EN, FR, GE, IT, PO,
This is Rotary (001-EN)
This brochure is a colorful, illustrated guide that provides a brief overview of
Rotary for the general public and prospective members. This is a good PR tool
to use when hosting public events or attending non-Rotary events. US$4 lots of
10 (EN, FR, GE, IT, JA, KO, PO, SP)
What’s Rotary? (419-EN)
This handy, wallet-size card answers frequently asked questions about the
organization and scope of Rotary. Popular as a handout to non-Rotarians. US$3
packs of 50 (EN, FR, GE, IT, JA, KO, PO, SP, SW)
Tell Children Your Rotary Story (603-EN)
This kit assists Rotarians in making presentations on volunteerism to
schoolchildren. It includes a suggested script, guidelines and ideas, and a
handout for students. Great for teachers, mentors or youth leaders. US$3 (EN
Rotary and the United Nations: Connecting the Local to the
The DVD/video highlights Rotary’s work with the United Nations and the
international community. Viewers will discover best-practice examples of how to
partner with other organizations at the local, regional and international level.
US$12 (EN only)
PR Award Opportunities
The Public Relations Award recognizes
Rotary clubs that have generated increased awareness and understanding of Rotary
through outstanding media coverage or other public relations efforts.
Competition and selection of winning entries take place at the district level.
To learn more about the Public Relations Award visit the Web site below.
Humanitarian Reporting Awards (HRAs)
Clubs and districts can strengthen
their relationships with the media by acknowledging outstanding reporting. Award
an honor for humanitarian-based news reporting in your community. Click below
to download a guide on HRAs that will recognize the contributions journalists
have made in helping the general public better understand humanitarian, health,
education and cross-cultural issues.
Best Cooperative Projects Award
The RI Best Cooperative Projects Award
recognizes clubs that conduct outstanding projects in cooperation with other
local, national, or international organizations and thereby increase the
awareness and understanding of Rotary within the international community.
Competition is conducted on the district level. For more information on the
award use the link below.
Rotary Key Messages
Rotary is one of the largest
international humanitarian service organizations in the world.
- Rotary club members are business
and professional leaders who are committed volunteers working together
to improve communities.
- There are 1.2 million Rotary
members worldwide who belong to 32,000 Rotary clubs in about 170
- Rotary’s motto is “service above
self.” The organization serves the needs of communities worldwide.
- Rotary was founded in 1905 and
celebrated its centennial in 2005.
Rotary and Peace
Rotary promotes peace and
international understanding through its educational and humanitarian programs.
Rotary sponsors the largest privately funded international scholarship program
in the world. Since its inception, about 34,000 students from 100 countries have
become Rotary’s cultural ambassadors. They use the skills they acquire from
their studies abroad to help their communities.
2. Rotary has teamed with seven
universities around the world to offer a master’s degree program in peace and
conflict resolution. The program aims to train the next generation of
ambassadors and social leaders on how to prevent future conflicts.
3. Rotary clubs around the world
initiate thousands of international humanitarian projects every year. With each
child we teach to read, every adult we help learn a trade and every community
playground we build, we help bring the world together.
By addressing the underlying problems that create
instability and trigger conflicts --hunger, poverty, poor health, and illiteracy
-- Rotary helps promote peace.
Membership in Rotary allows people from all
cultures and nationalities to establish lifelong friendships that transcend
political boundaries and tensions.
Rotary’s top philanthropic goal is
to stop the transmission of the poliovirus by 2005.
- Polio, a crippling and sometimes
deadly disease, still threatens children in parts of Africa and Asia.
- For as little as
US .60 cents worth of oral polio vaccine, a child
can be protected against this crippling disease for life.
Tremendous progress has been made toward
ending polio worldwide.
In the 1980’s, 1,000 children were infected by this crippling disease every
day. In the two decades since Rotary and its global partners launched the
Global Polio Eradication Initiative, polio cases have been slashed by 99
percent. Fewer than one thousand cases were reported last year.
Rotary clubs around the world have
contributed to the goal of eradicating polio.
- Rotary members have donated their
time and money to help immunize more than 2 billion children in 122
- Rotary is the largest private
supporter of the Global Polio Eradication Initiative, providing more
than US$500 million dollars and thousands of volunteers to the effort.
Rotary will continue the fight until the
world is certified polio-free and every child is safe from this devastating
Rotary and Water
Recognizing that nearly one billion
people lack access to clean water, Rotary supports efforts to make sure everyone
has access to safe drinking water.
- Rotary clubs have helped to bring
wells, water tanks, school and hospital water systems, and sanitary
facilities to communities worldwide.
Rotary and Literacy
More than 800 million people cannot
read or write. One of Rotary's main thrusts is to promote literacy.
- Rotary clubs helped develop an
immensely successful literacy program called Concentrated Language
Encounter, which now teaches children to read in countries around the
world, including South Africa, Indonesia, Bangladesh, Pakistan, Brazil,
Mexico, and Turkey.
- Rotary works with children,
parents, and educators to encourage and build reading skills at an early
- Rotary clubs work with adult
learners to improve basic literacy skills and also to reeducate them to
meet new job demands.
For more information on resources that
Rotary can provide for your club and districts place e-mail firstname.lastname@example.org
Rotary’s Media Relations team is searching
for outstanding Rotary-related stories. If you have an exceptional community
project or a PR-related question or concern, please contact us at (847) 866-3000